PRIMARY TARGET AUDIENCE
16-19
Gender: female and male
Lifestyle: Experiencers, Enthusiastic, impulsive and Rebellious, too young to care about what else is going on in the world. They seek excitment and what would keep their adrenaline running. looking for whats risky and dangerous to do. trying to go against, rather than conform to the regular teenagers.
Interest: They are interested in looking trendy and looking outrageous. they like attention so they would mostlikely be loud and obnoxious in personality. they are interested drinking and partying with their mates aswell as being in bed all day. 'sleep all day and party all night'
SECONDARY TARGET AUDIENCE
20-25
Profile
Gender: female and male
Lifestyle: Experiencers aswell as strivers. They are a bit rebellious for their age but not as rebellious as the teenagers. more conservative in their private life. They work and have other responsibilities so dont seek as much excitment as the younger audience. they occasionally drink and party hard.
Interest:They are more interested in financial issues rather than looking trendy. They enjoy a good night at the pub regularly. watching reality tv.
Interest
No comments:
Post a Comment