OUR OFFICIAL MUSIC VIDEO - RUNNING UP THAT HILL ELECTRONIC REMIX

i was extremely pleased with the result of he video. it turned out as planned although as a group we encounted many challenges with the conventions of the music video. The contrast with the girl and the band is clearly shown. What i like most is the fact that the video is puzzling and makes you a bit confused but at the end of it everything makes sense to the audience, the puzzle pieces join up at the end and people would see what the idea and concept of the video was. This makes it intersting as it keeps the audience wondering till the very end.

The surreal concept of the video was mainly shown though the girl in the bath, the dead autum leaves worked out even better than the milk would have because it turned out to be more eye catching and weird. The band also added to the surrealism as on the day of the video shoot our group decided that it would work better if the band looked slightly gothic/punk.