IDENTIFICATION OF INSTITUTIONAL CONTEXT

Our band Obscure which would be similar to placebo would be most likely signed to an independent record label such as DOMINO

 

In 1993, Laurence Bell started Domino Records on a governmental 'enterprise allowance scheme,' turning his weekly handout into local pressings of US acts like Sebadoh, Smog, Pavement, Come, and Elliott Smith. Domino was already a success when they signed Franz Ferdinand in 2003, but the Scottish band's astonishing success turned the label into a budding power. When they inked Arctic Monkeys in 2005, they just became a major power; but, rather than sinking their influx of cash into hookers and blow, Domino used it for artistic goodness. They inked a fearsome roster of brilliant bands (Animal Collective, Dirty Projectors, Owen Pallett) and released deluxe reissues of indie classics by Young Marble Giants, Galaxie 500, and Neutral Milk Hotel.


This would be an ideal record label for obscure as they dealt with bands such as the arctic monkeys

which is a young english band such as obsure.
They are also an indie band like obsucre and have similar target audiences and fans such as females.

OUR OFFICIAL MUSIC VIDEO - RUNNING UP THAT HILL ELECTRONIC REMIX

i was extremely pleased with the result of he video. it turned out as planned although as a group we encounted many challenges with the conventions of the music video. The contrast with the girl and the band is clearly shown. What i like most is the fact that the video is puzzling and makes you a bit confused but at the end of it everything makes sense to the audience, the puzzle pieces join up at the end and people would see what the idea and concept of the video was. This makes it intersting as it keeps the audience wondering till the very end.

The surreal concept of the video was mainly shown though the girl in the bath, the dead autum leaves worked out even better than the milk would have because it turned out to be more eye catching and weird. The band also added to the surrealism as on the day of the video shoot our group decided that it would work better if the band looked slightly gothic/punk.

Copyright request to record company