OUR FOCUS GROUP

FEEDBACK STATISTICS

We need statistics to find out what was happening overall with our music video. we needed to see the age boundary if it matched our target audience or not and in what georaphical region did our most veiws com from. We also hoped to find how many overall veiws, replays etc and how many people shared our video. On our Youtube account we were able to see the statistics of who has been viewing our video. At this time we had roughly 800 views, and below are the percentages of from what age group and gender they are. This is very interesting for us to see as it allows us to see if our video is connecting to our target audience. From this information below it is found that 13-17 year olds are the majority of people watching the video. This is what we would expect as it is our primary target audience. Females are the majority of people that have been looking at our video which we also found interesting, as we thought it would be even or majority male. 18-24 year olds were also looking at our video the second most out of everybody. This is our secondary primary audience so was expected.

PART OF OUR QUESTIONNAIRE

WHAT IS A FOCUS GROUP?

In a focus group, a moderator interviews several people at a time.

A typical focus group comprises six to 12 people (respondents), but smaller focus groups are possible too. Triads or dyads are small focus groups, comprising three and two respondents respectively.
The rationale for focus groups is group dynamics. The theory is group discussions stimulate dynamic conversations, which leads to discovery, exploration, direction and depth about topics.
Focus group sessions last between one and two hours. Length depends on goals and number of topics.
Usually a focus group research project consists of two to ten groups, although some companies use more.
The number of focus groups varies and depends on,

• research goals
• number of topics
• segments
• schedule
• budget

You should conduct at least two groups. The first is a pilot group, which tests question clarity and understanding.
There are three ways to conduct a focus group:

• Face-to-Face
• Online Focus Groups
• Telephone

 Face-to-face is the most common. Most clients prefer face-to-face focus groups to telephone and online focus groups because they like watching respondents. But, online focus groups are becoming popular.
Moderators direct a free-flowing discussion about topics of interest...products, services, brands, and advertisements.
In business marketing research, moderators typically use focus group facilities designed for conducting focus groups. The rooms have one-way mirrors through which managers and executives listen to and observe focus groups. Also the rooms typically include audio and video recording equipment.
A moderator asks questions, follows up with more questions, and keeps the conversation on track.
A focus group moderator is like a juggler, who keeps several balls in the air at once. And the juggling continues for one to two hours. Here’s another metaphor for moderating. A moderator is like a music conductor, conducting a band or orchestra.
A good focus group moderator makes focus group moderating look simple. Yet it requires moderating skill and practice to do it well. Training helps too. It's not difficult, if you have the desire to learn and practice it.

FUNCTIONS OF A QUESTIONNAIRE

Many research projects call for qualitative or quantitative research methods. There are advantages of using a questionnaire in either method. A questionnaire is used to collect data that is used to validate the hypothesis of the research project. The questionnaire needs to be fair, impartial and without bias to the population that is being sampled. We need this questionnaire to get detailed feedback from our audience to measure the effectiveness of our music video.

OUR FIRST ONLINE FEEDBACK

Dir. Ed Botwood: 'this is the best - the bath set has such nice composition'

This is a good positive first reveiw and gives our group hope for other positive onwe. we have 820 veiws which is one of the most veiws in the hurtwood music videos of 2012. this mostly likely occured through word of mouth seeing as we had no budgeted marketing techniques.
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IMPORTANCE OF TASK 3: AUDIENCE FEEDBACK

It is important to get audience feedback to test the effectiveness of our media campaign. To see how successful and how our final product which was our music video impacted on our target audience. Our target audience which ranges arounf thhe age 16-26 would produce feedback through online platforms such as youtube and blogs and also our group would produce feedback from those audiences using effective questionnaires. With this our key objective is to learn from our audience feedback which could include constructive critisicm which would help us improve in our next tasks

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