WEBSITE

LINK : http://leahchapman.wix.com/theobscure

TASK 1: FORMS AND CONVENTIONS

THE CD DIGI PACK

We used our main character of the music video which was the girl, for the music video. This goes against the conventions of the normal album covers as it would usually have the artist or band on it for e.g. one direction album cover, this is a similar English band targeted at a female dominated audience. In this cover you see the band how the usually are in music videos, all cheerful and happy.
and the title, on top and away from their faces. However in my final cd digi pack we had the title right in the middle across the cover. We were able to get away the unconventional styles due to the music genre, which is quite indie//alternative so therefore we were able to pull it off.

We chose the girl specifically the girl from the video running up that hill as that was the most popular song on the album and people would be more able to recognize the cd digi pack as the song is popular which means they've most likely watched the video, which means they can recognize the girl.

The dark moody vibe the colors of the album cover are there to represent and reflect the bands type of music music and genre.
ON THE BACk
Theres a barcode and small print, which is commonly found in album covers as they are needed for them to be purchased.
We have pt parental advisory due to the explicit content of the songs and the use of bad language.
The track listing is also conventional as most album covers have 10-20 songs on there.

FINAL DIGI PACK

Running Up That Hill - Director's Commentary

TASK 4: How have you used new media technologies in the construction, research, planning and evaluation stages?

Pre-production
In our pre production new media technologies played a significant use in helping us prepare for our music video.

Research and planning was initially our start in preproduction to give us enough knowledge and foundation to start on our music video. we started this research using the most popular search engine, (a web search engine is software code that is designed to search for information on the World Wide Web) Google as a means for most of our research as google would allow us to access important information specific to our research task. This was used for e.g. when i was researching the ideas for our music video( http://hurtwoodmedia11sienenelsonjaja.blogspot.co.uk/2012/09/research-for-3-initial-ideas.html )we searched pictures using google. I personally used this to research on similr bands to placebo such as radio head and with wikipedia i could get relevant information on this band and apply it to some of my tasks. http://hurtwoodmedia11sienenelsonjaja.blogspot.co.uk/2012/10/radio-head-similar-band-to-placebo.html . I used software such as youtube to further my research on similar bands to our and placebo such and similar ideas of surrealism such as 'i fink you freaky'.

My primary means of digital technology i used through out the stages of pre production was the use of blogger. Blogger acted as a diary to which i would record my progress and all the relevant information  to my campaign. With blogger i could show helpful evidence of my  I. Blogger is a blog-publishing service that allows private or multi-user blogs with time-stampedresearch that helped me to reach my final product which was the music video produced by my group and  entries. Blogger also permitted my veiwers to access othe media technologies such as twitter. for example when promoting placebo (the band for our song. similar to our band) i linked placebos twitter page to my blog so when veiwers read information on placebo they could also further their knowledge by going on their twitter pages and updating on their recent activities, which was also important for my group and I.

We also used digital cameras in the making of our story board animatic and ofcourse in making our end product which was our music video running up that hill. in filming the Anamatic i used my iphone to film each shot and used final cut pro in the editing process to piece everything together in and in filming the real music video we could used professional digital cameras and in editing we used final cut pro to piece everything together and extra effect and used a recording software to record parts of our editing process so we could put evidence in our blog to show how we edited and the problems we encountered. http://hurtwoodmedia11sienenelsonjaja.blogspot.co.uk/2012/10/my-storyboard-animatic.html


Research and planning
 My Animatic for my music video.

Post Production
In our post production process we created a digipack cover and poster with the help of the software photoshop. Phtoshop allows you to edit pictures use effects, crop, resize etc. it helped me come out with a brilliant final end product.
I used slide rocket and power point to present my work onto blogger which was involved in the post process process. i also used wiks to edit my website for our campaign this improved my creativity ability as i had never made a website before, so i learned new things from this. Wix.com is a freemium online platform that allows users to create HTML5 websites, mobile sites and customized Facebook pages, through the use of "Drag & Drop" tools.
I used prezi in presenting very important task in the post production stage.
Prezi is a cloud-based (SaaS) presentation software and storytelling tool for exploring and sharing ideas on a virtual canvas. Prezi is distinguished by its Zooming User Interface (ZUI), which enables users to zoom in and out of their presentation media. Prezi allows users to display and navigate through information within a 2.5D space on the Z-axis.

TASK 2 :HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCTS AND ANCILLARY TEXT

Presentation by

TASK 3: AUDIENCE FEEDBACK

OUR FOCUS GROUP

FEEDBACK STATISTICS

We need statistics to find out what was happening overall with our music video. we needed to see the age boundary if it matched our target audience or not and in what georaphical region did our most veiws com from. We also hoped to find how many overall veiws, replays etc and how many people shared our video. On our Youtube account we were able to see the statistics of who has been viewing our video. At this time we had roughly 800 views, and below are the percentages of from what age group and gender they are. This is very interesting for us to see as it allows us to see if our video is connecting to our target audience. From this information below it is found that 13-17 year olds are the majority of people watching the video. This is what we would expect as it is our primary target audience. Females are the majority of people that have been looking at our video which we also found interesting, as we thought it would be even or majority male. 18-24 year olds were also looking at our video the second most out of everybody. This is our secondary primary audience so was expected.

PART OF OUR QUESTIONNAIRE

WHAT IS A FOCUS GROUP?

In a focus group, a moderator interviews several people at a time.

A typical focus group comprises six to 12 people (respondents), but smaller focus groups are possible too. Triads or dyads are small focus groups, comprising three and two respondents respectively.
The rationale for focus groups is group dynamics. The theory is group discussions stimulate dynamic conversations, which leads to discovery, exploration, direction and depth about topics.
Focus group sessions last between one and two hours. Length depends on goals and number of topics.
Usually a focus group research project consists of two to ten groups, although some companies use more.
The number of focus groups varies and depends on,

• research goals
• number of topics
• segments
• schedule
• budget

You should conduct at least two groups. The first is a pilot group, which tests question clarity and understanding.
There are three ways to conduct a focus group:

• Face-to-Face
• Online Focus Groups
• Telephone

 Face-to-face is the most common. Most clients prefer face-to-face focus groups to telephone and online focus groups because they like watching respondents. But, online focus groups are becoming popular.
Moderators direct a free-flowing discussion about topics of interest...products, services, brands, and advertisements.
In business marketing research, moderators typically use focus group facilities designed for conducting focus groups. The rooms have one-way mirrors through which managers and executives listen to and observe focus groups. Also the rooms typically include audio and video recording equipment.
A moderator asks questions, follows up with more questions, and keeps the conversation on track.
A focus group moderator is like a juggler, who keeps several balls in the air at once. And the juggling continues for one to two hours. Here’s another metaphor for moderating. A moderator is like a music conductor, conducting a band or orchestra.
A good focus group moderator makes focus group moderating look simple. Yet it requires moderating skill and practice to do it well. Training helps too. It's not difficult, if you have the desire to learn and practice it.

FUNCTIONS OF A QUESTIONNAIRE

Many research projects call for qualitative or quantitative research methods. There are advantages of using a questionnaire in either method. A questionnaire is used to collect data that is used to validate the hypothesis of the research project. The questionnaire needs to be fair, impartial and without bias to the population that is being sampled. We need this questionnaire to get detailed feedback from our audience to measure the effectiveness of our music video.

OUR FIRST ONLINE FEEDBACK

Dir. Ed Botwood: 'this is the best - the bath set has such nice composition'

This is a good positive first reveiw and gives our group hope for other positive onwe. we have 820 veiws which is one of the most veiws in the hurtwood music videos of 2012. this mostly likely occured through word of mouth seeing as we had no budgeted marketing techniques.
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IMPORTANCE OF TASK 3: AUDIENCE FEEDBACK

It is important to get audience feedback to test the effectiveness of our media campaign. To see how successful and how our final product which was our music video impacted on our target audience. Our target audience which ranges arounf thhe age 16-26 would produce feedback through online platforms such as youtube and blogs and also our group would produce feedback from those audiences using effective questionnaires. With this our key objective is to learn from our audience feedback which could include constructive critisicm which would help us improve in our next tasks

CD DIGI PACK