IDENTIFICATION OF INSTITUTIONAL CONTEXT

Our band Obscure which would be similar to placebo would be most likely signed to an independent record label such as DOMINO

 

In 1993, Laurence Bell started Domino Records on a governmental 'enterprise allowance scheme,' turning his weekly handout into local pressings of US acts like Sebadoh, Smog, Pavement, Come, and Elliott Smith. Domino was already a success when they signed Franz Ferdinand in 2003, but the Scottish band's astonishing success turned the label into a budding power. When they inked Arctic Monkeys in 2005, they just became a major power; but, rather than sinking their influx of cash into hookers and blow, Domino used it for artistic goodness. They inked a fearsome roster of brilliant bands (Animal Collective, Dirty Projectors, Owen Pallett) and released deluxe reissues of indie classics by Young Marble Giants, Galaxie 500, and Neutral Milk Hotel.


This would be an ideal record label for obscure as they dealt with bands such as the arctic monkeys

which is a young english band such as obsure.
They are also an indie band like obsucre and have similar target audiences and fans such as females.

OUR OFFICIAL MUSIC VIDEO - RUNNING UP THAT HILL ELECTRONIC REMIX

i was extremely pleased with the result of he video. it turned out as planned although as a group we encounted many challenges with the conventions of the music video. The contrast with the girl and the band is clearly shown. What i like most is the fact that the video is puzzling and makes you a bit confused but at the end of it everything makes sense to the audience, the puzzle pieces join up at the end and people would see what the idea and concept of the video was. This makes it intersting as it keeps the audience wondering till the very end.

The surreal concept of the video was mainly shown though the girl in the bath, the dead autum leaves worked out even better than the milk would have because it turned out to be more eye catching and weird. The band also added to the surrealism as on the day of the video shoot our group decided that it would work better if the band looked slightly gothic/punk.

Copyright request to record company

So for so good

We are done with our rough cut, it was an up and down journey, we had to change things we had to start all over again ata point but now we have atleast roughly an idea of what we are doing

Problem with lenght of song

Today during editing, we realised that we havent solved the problem of having an extremely long song. the song originally went on for about 5 minutes. We didnt have enough clips to cover the full length of the song with our style of editing we are using (quick shots and slow shots). We decided to cut the song down to 3 minutes, this way we could use all the clips we have in a sufficient manner without looking like we just ran out of clips to use
The song was cut down in a way that the points we really wanted from the song to represent an action was kept and the repetition of choruses and hooks were the ones removed.

We also added effects to band because we figured it looked too plain and we had a whole section of band performance, in order for the audience watching not to get bored we used some effects t make it interesting.

EDITING: NEARLY THERE

My group and I are almost done with the editing. we are done with the band and have started editing the girl in the bath. We encouted problems while doing this as we realised we didnt have enough shots of the girl in the bath and we had to add some of the band to fit the time of the song without making the video look like a band performance. Another problem we encouterd was a problem with moving from one to another, there was a gap in one of the black walls the rooms are meant to roll into. so we had to cut it out to make it look a little bit right for our rough cuts.

We started approaching 2 minutes in our song. we started with the bedroom went through the band, edited the bathroom and now we're going to go back to the band to make it up for the shortage of clips.

WHAT IS POST-PRODUCTION?

Post production is effectively the final step in the making of a film or television programme - a process of refinement and transition of raw materials into a finished product before distribution and release to the public.

Editing is a key function - of picture, sound, effects, or a combination of these, but there are other areas - telecine, sound, creating *DVD's and special effects to name a few.

Digitisation has dramatically altered the post production sector, with new editing and effects capabilities emerging all the time. Digital technology and computer-based editing systems allow for clearer pictures and smoother editing techniques, constantly improving picture quality, and making the traditional film cutting rooms increasingly obsolete.
Im in the stage of post-production now as i am editing my music video. I am half way through the editing process and have gone through using picture, sound, effects, or a combination of these. The picture above is an example of post-production process which includes the editing of clips, sounds, pictures and effects.